Corporate website relaunch of the Heidelberger high-tech company

AMERIA AG from Heidelberg is the world market leader for integrated gesture control and thus sets the standard for touchless interaction with screens. The simple and intuitive handling inspires customers and users. AMERIA technology is already being used by retailers, consumer goods manufacturers and at trade fairs and events. Many other areas of application can be found in industry, gastronomy, the public sector, the automotive and healthcare sectors. The great flexibility of the patented Touchfree Solutions by AMERIA® enables the integration of screens of all sizes, computer monitors and televisions, as well as tablets and projectors.

The marketing team at AMERIA AG entrusted amce studios with the task of creating a comprehensive web experience in order to be able to present the company adequately to the outside world. The aim was to be as innovative as the client herself. It was challenging not only to illustrate the complex deep technology, but also to address a wide variety of stakeholders in a targeted manner. In addition to a modern design and restructured content, the website should also meet the highest standards in web development.

Together with the AMERIA AG management team, the web strategy was set up, the state-of-the-art design was provided with visuals from an award-winning 3D artist, developed exclusively with Webflow and prepared element by element for go-live. Within a few months, amce studios turned an idea into reality. The use of modern animations, page transitions and 3D graphics allows visitors to dive into the world of AMERIA. With performance-oriented website and tracking tools, success can also be measured. The new corporate website gives investors, customers and users both a structured overview of AMERIA AG's service portfolio, dares insights into the company's technology concepts and at the same time can share in their visions. The website continues to form the basis for international trade fair appearances, crowd invest campaigns and many affiliated partnerships.