Digital Strategy, Social Media Creation, and Brand Positioning

Eight botanists stand for regional foods that connect people and the earth. In Gernsheim am Rhein, a dedicated, young team passionately pursues the goal of growing sustainable food. 8B specializes in producing high-quality products such as tea, spice blends, culinary herbs, oils and fruit spreads. The products not only impress with their taste: In addition to the use of natural components of the plants and regional cultivation, no additives are used. Thanks to short transport routes and efficient processing processes, everything happens in the immediate vicinity. Due to regional production and sustainable focus, the connection to nature and the love for high-quality ingredients are expressed in award-winning products.

In order to make the charm of local farming on your own farm and 8B's sustainable practices accessible to a wider public, the mission was to convey this message to the outside world in a clear and appealing way. Eight botanists stand for regional foods that connect people and the earth. By using social channels in a targeted manner, measures should be developed to make these values visible. The products are already available in 1,000 supermarkets, and now this strong presence should also be made clear in the digital space.

With the aim of making the 8B brand look casual and young, amce studios has developed a comprehensive strategy that is implemented on Instagram, TikTok and Facebook. This strategy focuses on approachability, transparency and humor, which create an authentic connection with the target group. The development of a new visual identity ensures that the brand stands out in the digital world and is remembered. In addition, the creative content promotes the sustainability and regionality of the products in order to raise awareness of environmentally friendly and local food. In order to continuously generate new, appealing content, content production takes place on site once a month. This dynamic approach ensures that 8B is not only perceived as a brand, but also as a lifestyle that appeals and inspires young buyers.