Development of a brand presence for start-up companies

Food, materials, time, and money are limited resources that must be used wisely. The B2B company Reeco has not only recognized this, but has also made it a business model. Reeco started with the goal of creating a thriving marketplace for the hospitality industry by, on the one hand, enabling buyers to make smarter decisions that improve their end results and, on the other hand, by enabling suppliers to move fast-moving goods efficiently, profitably and sustainably. The rapidly developing company based in Tel Aviv was founded in 2019 by hotelier Henrik Shimony and tech expert Omri Shalev. On their online marketplace, the founders bring manufacturers, trading companies and professional buyers together in a win-win model. Reeco is supported by Google for Startups Israel, among others.

In our opinion, Reeco's idea is a revolution in the hospitality industry. To ensure that this not only persists in the minds of the founders, but can also be visually experienced by the target group of experts from the hospitality industry in particular, we have created a web experience that appeals to Reeco's mission.

As a Webflow Premium Partner, amce studios was able to offer Reeco optimal support for this project. Through appealing animations and perfect technical implementation, the agency was able to generate the necessary movement on the online marketplace of start-up Reeco. The mission of founders Henrik Shimony and Omir Shalev to give shopping in hotels and restaurants the necessary freshness can now also be experienced in the digital space — virtually crisp and tangible. Thanks to the responsive design developed on all devices, the ideas are presented optimally. Customers from the hospitality industry can now find out about Reeco and its services anytime and anywhere and learn the best tips for saving time, money and resources.