Reputation building in the German market for northern German logistics companies

P.E.T. Logistics is a globally active transport and logistics company that specializes in truck and sea freight transport. Heavy transport by road, loading onto a ship, using air freight or even transport by rail is carried out holistically and from a single source. With 40 years of experience in logistics, P.E.T. Logistics wants to implement new concepts to further expand digitization and networking and thus meet the delivery and logistics requirements of its customers.

The transport and logistics company is ready for the future with a new brand strategy. The new strategy is more focused, more determined and more lively, which is to be conveyed at all levels. To ensure a consistent presence on various platforms, the team from amce studios provided support from strategy planning to publishing target group-specific content and public relations.

The new identity of P.E.T. Logistics GmbH is just as honest and well-structured as the services themselves. The company is characterized by dark colors, red color accents and simple design. With a presence on the Instagram, Facebook and LinkedIn platforms, an employer brand and community has emerged after a few months of cooperation. Content that represents employees, shares news and draws attention to P.E.T. Logistics.