Preparing for the go-live of the CDU/CSU Climate Union

Together with the CDU and CSU, KlimaUnion wants to achieve an effective 1.5-degree policy in Germany. Because hardly any other country in the world should benefit so much from rapid, climate-friendly restructuring. According to Climate Union, this requires cooperation between politics, society, science and business. The Union parties should become a structurally creating, reliable force. The initiators include CDU Federal Executive Board member Wiebke Winter, ex-Tesla manager Philipp Schröder, well-known bicycle activist Heinrich Strössenreuther and entrepreneur and media manager Felix Rodenjohann. “Tomorrow's global market will be climate-neutral and the German economy will have a competitive advantage if our industry prepares for it as quickly as possible,” co-initiator Strössenreuther summarized the need for the project in DER SPIEGEL magazine and in Handelsblatt. ‍

amce studios supported the founding team of KlimaUnion in launching the initiative with a media impact and prepared the website for the onslaught of users. The aim of the initiators was to inform as many interested parties as possible about the goals of Climate Union and to attract new members and supporters, especially in the early days. On the one hand, the website should offer as detailed insights as possible into user statistics and usage analyses of the target group and, on the other hand, always meet the highest data protection and cookie standards.

Together with climate union strategists, amce studios was able to prepare the website for go-live and the huge amount of media. To this end, the agency specifically used performance-oriented web tools that not only ensured 100 percent live time in the first few days, but also helped to obtain targeted insights into usage statistics. Through focused evaluation, the data and analyses could subsequently be used to further develop the site in accordance with the requirements and requirements of users and thus gain further members and supporters.