New branding for Facereading Academy

The Facereading Academy was founded by Eric Standop, an internationally recognized expert in face reading. It offers a wide range of learning opportunities for anyone who wants to continue their education in this art that is thousands of years old. The knowledge can be acquired both in individual training sessions directly with Eric and in group courses in Europe or Asia. In addition, certified Academy teachers share their knowledge in individually designed individual sessions or group offers.

In addition to developing a new brand identity for Eric Standop himself, the Facereading Academy was also visually realigned. The aim was to underline the close relationship with Eric while retaining central elements of the previous design.

The new visual identity creates a bridge between tradition and modernity. The revised logo picks up on the symbolic elements of the original and translates them into a contemporary, minimalistic design language. Varying lines create dynamism, while the calm face as a central motif preserves the serenity and depth of teaching. The logo is complemented by the logo of Eric Standop's personal brand. The new color scheme focuses on calm shades of white, green, gray and black. The new color system enables stylistic versatility and ensures an elegant, coherent brand image — both analog and digital. Design guidelines for photography, print materials and digital media create a consistent look & feel that visually conveys the Academy's values: clarity, authenticity, and sustainable excellence.