Market Entry with New Branding and Website for Europe-wide Brand

AVAVERA is an internationally active company founded by leading experts in the construction industry. AVAVERA stands for the construction of sustainable curtain walls in Germany and Europe. AVAVERA not only exists as a brand on the German market but also launched its activities in the Netherlands, France, Belgium, UK, Ireland and Scandinavia with the new branding.

In close cooperation with the management, AMCE Studios supported the strategic development of the brand and created a unique corporate identity for the up-and-coming company. From the outset, it was clear that the company's set of values “Diverse, Competent, Simple & Sustainable” should play a major role both strategically and in design.

Avavera's branding includes a logo, a trademark, fonts, a color palette, and a set of icons. The bold AVAVERA logo reflects the strong and self-confident nature of the brand. The symmetrical trademark complements this strength and symbolizes the brand's diverse materials with transparent and solid geometric elements. The chosen color palette, which includes subtle natural tones, conveys sustainability, with blue and green representing reliability, stability, balance and growth. This branding is ideal for upgrading merchandise, adding character and reinforcing the brand's core values.