Sustainable initial contact marketing for care services from the Ruhr area

green - we care happily. That is the slogan of the North Rhine-Westphalian care service provider, which is tackling a much-discussed topic with a completely new approach: Care in old age. The start-up sees itself as a service provider for independent living in old age. A central aspect of grün's service portfolio is individual and holistic care for people in need of care.

Value one more service! Grün's new approach requires new marketing ideas. A simple marketing tool, the flyer, should be rethought in such a way that it can actually present a completely new perspective. The task of simply handing out a flyer and thus drawing attention to the service should become a sustainable first point of contact.

A flyer is being distributed - everyone experiences this every day. But this flyer is something special because it has value. More can come from it than information, because a plant, an idea and, in the best case, a relationship grow from it. The value becomes an appreciation for the sender of the flyer, the service provider and the person in need of care. The seed paper makes the experience feel haptically and works with emotional illustrations that are remembered for a long time.