New branding for face reading expert Eric Standop

Eric Standop is a speaker, advisor and sparring partner for the most important decision makers in the world's largest companies. He is an expert in face reading and facial diagnostics. Eric Standop left his job over 15 years ago to master face reading as an ancient art form and as a modern diagnostic tool for analyzing and recognizing faces. ‍

Make visible the growth and increase in awareness that your brand has experienced in recent years. Eric and his team came to amce studios with this mission. Eric Standop is highly sought after as an advisor in Europe, but also in the USA. He supports & advises many people on important business issues every day. The internationality is to be transmitted with the help of a new brand design.

Eric stands for clarity, structure and depth — exactly these values are reflected in his newly developed personal brand. The visual identity is minimalistic, concise and consistently thought through. The logo combines Eric's first name in his own handwriting with the last name in the clear, modern font Monsterrat. At first glance, the lines appear subtle and light, but at the same time convey strength and self-confidence. This creates a harmonious tension between lightness and authority. The color palette of graded shades of gray, white and black creates a distinctive, adaptable appearance. The deliberate use of shading and varying opacity creates space for nuance, depth and changeability — without losing visual stringency. The defined visual language is complemented by a dark, rich color scheme and is consistent across all applications — from business cards to photography guidelines. The result is a reputable, cinematic appearance with recognition value. Eric Standop is also clearly positioned digitally and internationally connectable. Contributions and content follow the developed design principles, appear professional, precise and underline his expertise on all relevant platforms.