Corporate branding for start-up companies from Darmstadt

Collaboration between companies through data — this is what SAVIAN, a start-up from the science city of Darmstadt, makes possible. Development began while the two founders were studying with the business idea of enabling digital, data-based collaboration in the simplest and most secure way possible. Today, as an academic from the Data and AI Systems Lab at TU Darmstadt and a team in the Department of Computer Science, there is still a strong connection to TU. This is also reflected in the high quality and expertise. In this way, the platform is based on the latest research results and technologies. The Federal Ministry of Education and Research (BMBF) is also supporting the start-up with state funding.

To communicate the values of a young, innovative company through a strong brand presence. The focus of the project was on developing a value-conveying visual identity and a memorable business card design. The first step was to define the company's values and strategy. The additional creation of a brand booklet, including the word and image brand, the fonts and the color worlds, was thus able to create the basis for the SAVIAN brand.

A successful market entry with recognition value for the SAVIAN brand. An appealing color scheme, modern typos and an expressive word-image brand visually communicate the values of SAVIAN — balance, collaboration, agility and openness. The clear design language conveys clarity and stability and thus directly attracts SAVIAN's target group. Despite a very tight time frame, amce studios has enabled SAVIAN to present its innovative and future-oriented platform to its potential customers in a very short time.