Corporate & product branding for lifestyle brand from southern Germany

PURE by KANNANOL, a brand that stands for health and wellbeing. With high-quality CBD products, the family-run company KANNANOL allows people to experience the effects of CBD in its purest form. The lifestyle brand PURE symbolizes the power of nature and appeals to its customers in all situations in life — whether delicious sweets in between meals, oils for good physical and emotional well-being or heat gels for relaxation after a fitness session.

Corporate branding developed by amce studios served as the basis for the product design of various PURE products. The aim was to create a minimalistic design that reflected the purity and perfection of the lifestyle products. Each of the PURE products should clearly match the others and yet look unique. With the new product design, the founders of KANNANOL wanted to think beyond their usual customer base and commissioned amce studios to create an e-commerce website for PURE by KANNANOL as well. ‍

It all starts with the product. People look at a bottle, packaging and are convinced of branding offline and online. For the PURE by KANNANOL target group, product labels were created that catch the eye with earthy tones and minimalistic layout. Branding that you want to touch, try and experience on your own body. With the help of the developed web shop, this mission has also been fulfilled by amce studios and the redesigned product range has now been made available to all interested parties in the DACH region.