Social media strategy for logistics and transport company operating across Europe

OTS & friends is a logistics and transport company operating throughout Europe that transports goods and goods by truck, barge or rail. The logistics service provider emerges from the company OTS, which has firmly established itself in the industry since its founding in 1986. In the course of 2023, OTS & friends went through a generational change: The management of the company changed, the team was significantly expanded and the logistics company has been operating under the name OTS & friends ever since. ‍

The successful takeover of the company by the new management and the renaming to OTS & friends also required new, digital social media and PR strategies. amce studios expanded the online presence for the logistics company OTS & friends and gave it a new touch. In addition to showcasing the transport company's service portfolio, the new online presences are also intended to strengthen the employer brand and attract new talent in the logistics sector.

Since working with OTS & Friends, amce studios has regularly created and posted content and thus built up a real community piece by piece. With team presentations, personal employee profiles, exciting blog articles about services and the industry, and videos that spark enthusiasm for logistics, the OTS & friends brand is becoming a digital brand. Since then, the appearance, lettering and logo of the Hamburg-based company have shone in a bright, maritime blue, extended by a dark blue, which symbolizes the vastness of the sea, and a light gray, which stands for the experience and professionalism of OTS & friends GmbH.