Brand positioning, brand design and corporate website

Craft Engineering GmbH, based in Borgstedt, Germany, is an innovative company that specializes in the processing and finishing of steel and stainless steel products. As a certified welding company in accordance with DIN EN 3834-2, the company offers tailor-made solutions for demanding industries such as the pharmaceutical, food, beverage and packaging industries. The company combines engineering and precision craftsmanship to deliver high-quality products and systems on time and in accordance with strict standards.

Under the leadership of managing director Thore Weiss, Craft Engineering stands for the highest quality, reliability and technological creativity in plant engineering and stainless steel processing — this should also be reflected in brand positioning. The mission was to develop a modern, structured and appealing online presence, as well as sophisticated branding, which optimally presented their expertise in steel and stainless steel processing. Through targeted designs, the brand should be highlighted and a strong visual identity created that accurately and effectively reflects its demanding industry. ‍

Craft engineering stands for precision, stability and the craftsmanship of steel processing. The team from amce studios, together with the management of Craft Eng., has designed just such a brand. The brand logo and the use of geometric fonts allow Craft Eng. customers to feel these values in their design. amce studios has created a modern and appealing online presence that clearly reflects the experience and high quality of Craft Engineering. The new website visually presents the company's expertise in the demanding steel and stainless steel sector and underlines its position as a trustworthy partner in international projects.