Creating a lifestyle brand through branding, design, and web experience

PURE by KANNANOL, a brand that stands for health and wellbeing. With high-quality CBD products, the family-run company KANNANOL allows people to experience the effects of CBD in its purest form. The lifestyle brand PURE symbolizes the power of nature and appeals to its customers in all situations in life — whether delicious sweets in between meals, oils for good physical and emotional well-being or heat gels for relaxation after a fitness session.

The introduction of the lifestyle brand and its versatile products requires comprehensive and unique branding. The CI and positioning of the brand was part of KANNANOL's extensive contract, which also included the product design and web experience. As a basis for these tasks, the creation of a brand booklet, including designing and defining the logo, fonts and brand colors, should be the first priority. Branding that makes the brand and its products a reality.

PURE BY KANNANOL — the lifestyle brand that needed to be created. With pure CBD products, the family-run company appeals to price-conscious but also quality-conscious buyers throughout the D-A-CH region. Amce Studios has created the identity for this over several months. A concise, unmistakable and unique CI with warm, natural colors, clear and modern styles. The lively yet timeless design embodies these core elements of the brand and enables potential and existing customers to dive into the world of PURE by KANNANOL and discover the power of the cannabis plant in a natural way.