Start the new season with a new shirt — amce studios will be a 98er partner in the future.

amce studios GmbH and SV Darmstadt 98 will continue their cooperation in the future: The digital agency from Darmstadt, which was active last year as Official Business Partner of Lilies, will in future act as a 98er partner of SV 98.

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In addition to the use of title and logo rights and extensive logo placements, this year's sponsorship also includes advertising time on the LED bands and many other team events in the Merck Stadium at Böllenfalltor for the amce studios team.

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“In the new season, we are delighted to be working as a 98 partner of SV Darmstadt 98. After we were already active business partners for the lilies last year, we are intensifying our commitment to our local association,” says Amelie Diehl, managing director of amce studios GmbH.

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The partnership between amce studios and SV Darmstadt 98 is based on a deep connection to the hometown of Darmstadt. Values such as motivation and inspiration through joint success, appreciation in dealing with one another, inspiring customers and audiences, and a strong bond with the local community combine both. These qualities are of central importance both for the digital agency and for the association. The close ties to the city and the passion for soccer are driving amce studios to further strengthen their partnership. The digital agency looks back with pride on the joint successes and trusting cooperation of the past season and is determined to further expand this in the new season. In the past season, amce studios was already able to share and experience many wonderful moments with the club. From exciting games to numerous events and valuable contacts — the collaboration with SV Darmstadt 98 was marked by many highlights.

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Amelie Diehl adds: “We are looking forward to the coming season and are excited about the many new experiences that await us. Continuing this partnership gives us the opportunity to continue to make a positive contribution to the local community and to live the shared values of amce studios and SV Darmstadt 98. ”

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About SV Darmstadt 98.

SV Darmstadt 1898e. V., known as SV Darmstadt 98, is the most prominent sports club in Darmstadt. Founded on May 22, 1898, it is often called “The Lilies” due to the lily in the logo. The club became known for its soccer division, which won the 2. Bundesliga championship twice. In the 2024/25 season, the club plays in the second Bundesliga and has over 14,000 members. The lilies stand for diversity and reject exclusion. Their vision is a stable position in the top flight of the 2. Bundesliga and the challenge of the top 20 in German professional soccer. As a modern club, they are committed to a positive role model for soccer in society.

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