Object freezing: The trend for fascinating product presentations.

Virtual object freezing makes products appear in an impressive way in a unique presentation — a creative solution for campaigns and product presentations.

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Whether at product presentations or events: Classic object freezing has been a popular highlight for a long time. But the physical implementation quickly reaches its limits. Not every product can be frozen, and handling real ice cream is complex.

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Virtual object freezing offers the perfect solution here. Through innovative animations, products can be transformed into a crystal-clear ice cream display, without any physical restrictions.

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Assessment of the trend by amce studios.

“Creating images that mix the unreal with the familiar has become a growing trend in the creative industry. Placing products in surreal, dreamlike environments provides an impressive advantage made possible by generative AI and advances in 3D design. Even though these tools have their own limits and challenges, they open the door for the unexpected — for wow factors and moments of wonder and innovation,” says Yalda Jalilvand, Senior Art Director, amce studios GmbH.

Benefits of virtual object freezing.

In addition, the virtual implementation offers numerous design options: Each product can be individually staged and optimally tailored to the event theme.

Another advantage is the low time required. Without the use of real ice blocks, production time is short, so animations can be quickly developed for campaigns.

Appropriate industries.

‍Object freezes offer numerous opportunities to leave lasting impressions and open up creative dimensions that can be used individually by industries. PR stunts, such as breaking an ice block, create a distinctive image that the audience remembers. Such an event is particularly suitable for physical, impressive experiences in real time.

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However, while physical freezing imposes certain restrictions on product selection, the virtual implementation allows almost any object to be frozen — an advantage that makes this technology attractive for numerous industries. Campaigns and product presentations thus gain a new dimension and enable elegant brand presentation with creative presentations.

In the beauty industry, where products are often advertised with fresh or cooling effects, freezing objects contributes impressively to the metaphorical transmission of these messages.

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Virtual object freezing offers an exciting opportunity to present products in a completely new way. With her flexibility and creative freedom, she perfectly showcases brands and leaves lasting impressions on target groups.