Amelie Diehl is also working as a lecturer this semester.

In an exciting combination of practice and teaching, the Darmstadt-based digital agency amce studios is once again bringing its expertise to Darmstadt University of Applied Sciences (h_da). The managing director of amce studios, Amelie Diehl, is once again working as a lecturer at h_da this semester.

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Once an onkomm student herself at the Dieburg Media Campus, she now heads the “Online Marketing Learning Agency” together with Professor Dr. Andreas Vlasic, program coordinator with the Department of Online Branding and Brand Management at h_da. The aim is to give students insights into the world of digital communication and, explicitly, into the development of concepts for setting up and optimizing strategic (brand) communication.

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As part of the learning agency, around 25 Onkomm students will be working on tasks in the area of strategic (brand) communication for various customers and project partners.

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Amelie Diehl acts in a dualistic role: as a manager at amce studios on the one hand and as a lecturer on the other. With the learning agency's offer, it enables students to gain practical experience and benefit directly from current industry trends and best practices. Two employees from the digital agency amce studios, Praskovia Zaroslova and Yalda Jalilvand, will also bring their knowledge to h_da. As master students at Darmstadt University of Applied Sciences and at the same time working in the amce studios team, both bring unique perspectives to teaching. Her practical experience from everyday agency life and her passion for digital innovations make her valuable sources of ideas for students.

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Yalda Jalilvand is a graphic and experience designer at amce studios and a master student at h_da. “I work as a graphic designer specialising in web design and branding, and I'm pursuing a Master's degree in International Media Cultural Work,” she describes herself. Her job at h_da: “This semester, I work as a tutor in graphic design at Darmstadt University of Applied Sciences. Collaborating with Students, We Will Work on a Semester-Long Project to Develop a Visual Identity for the Student Exhibition Curated by the Entire Course. Our Tasks will involve creating various printed materials including posters, booklets, leaflets, and more.” Yalda Jalilvand is leading a workshop on generative AI at the university to present stable diffusion and AI workflows.

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This workshop is spread over three sessions and focuses on creating different types of visuals, such as videos and 3D assets, using AI. Praskovia Zaroslova is a graphic designer with a focus on web design and branding at amce studios and is studying international media culture work for her master's degree. This semester, she too is working as a graphic design tutor at Darmstadt University of Applied Sciences. Together with the students, she will develop a visual identity for the student exhibition this summer semester, which will be curated by the entire degree program. The tasks include creating various printed materials such as posters, brochures, leaflets and more.

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The combination of theoretical knowledge and practical input from lecturers Amelie Diehl, Yalda Jalilvand and Praskovia Zaroslova promises dynamic and instructive lessons for h_da students. This partnership between university and amce studios not only strengthens the connection between theory and practice, but also promotes the transfer of knowledge and professional development of future specialists in the digital sector.

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“We are delighted to be part of this innovative educational project and to contribute to training the next generation of digital professionals,” says Amelie Diehl. Through continuous cooperation with Darmstadt University of Applied Sciences, amce studios wants to ensure that students are best prepared for the requirements of the digital labor market.

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About Darmstadt University of Applied Sciences.

Darmstadt University of Applied Sciences (h_da) is one of the largest universities of applied sciences in Germany and offers over 70 degree programs at bachelor, diploma and master level. Around 17,000 students study in the fields of engineering sciences, natural sciences and mathematics, information science and computer science, business and society, architecture, media and design. As a University of Applied Sciences, h_da promotes academic success through small groups and a good mentoring ratio. Since its founding in the seventies, h_da has constantly expanded its expertise in applied research. It is part of the development that resulted in the renaming of universities of applied sciences into universities of applied sciences and in separate doctoral law for research-intensive fields.